Often we say, Content is King! Yes, it is true for optimising a business website.
Blogs and Articles are two common types of content you may find on any business website. Still, small entrepreneurs struggle to have outreach from their websites. What prevents their efforts from gaining exposure for their brand? It is nothing but a lack of SEO best practices.
To resolve this problem, we offer complete guidance about how you can kick-start excellent SEO content writing.
Important Steps for SEO Article Writing
The most effective SEO strategy is to craft effective and engaging content. Unfortunately, writers make mistakes here by focusing on quantity, not the article's quality. Their primary priorities remain timely delivery of the projects to retain a good business relationship. These efforts will not be fruitful if your content can not bring internet traffic.
Below we have made it possible for you to access to some simple, easy, breezy steps to create quality SEO articles.
1: Search for SEO-friendly Titles and Topics
Your first and foremost task must be research and research! A brainstorming session will give you some good topics, and you will need to jot them all down. Once you have finalised the topic after discussing it with your team, think about some catchy headlines.
You never want to miss the chance to grab the first impression of viewers with your content, so make it clear, packed with keywords and interesting. If viewers find an entertaining title with appropriate meta descriptions, they won’t be able to resist clicking the link
2: Use keyword strategy
Keywords ensure your content reaches potential audiences, so it’s important to be a little cautious while searching for relevant keywords. Content writers can look for keyword challenges to understand the competition and choose effective keywords to prepare business pages.
Some great strategies to input keywords are:
- Input focus/ primary keywords in your title, sub-headings and other relevant fields.
- Try to incorporate keywords in headings.
- Do not over-pack your content with keywords; keep it consistent.
- To find relevant keywords, you can use Google Adwords and Google Trends.
3: Best to follow an SEO content template
A proper SEO article template can do wonders for your content. You can create your template or follow popular SEO templates available online. Look at the following while finalising the template:
- Target article length
- Readability score
- Meta description
- H1 and H2s (These are the subheading that you will be adding. H1 refers to heading 1, H2 refers to heading 2, and so on)
- Target keywords
- Domains for backlinking
4: Write for target audiences
Although content writing seems simple, aligning the content for target traffic is equally as tricky. Often writers miss targeting their content for relevant audiences due to a lack of strategy and research. So it is important to understand whether the topic targets particular products/ service users or the whole industry audience.
For example, if the content is for business professionals, tonality will change compared to content written for common consumers
Monitor your performances
"Practice makes Perfect!" As a writer, kick-start your writing without rushing to reach word counts. Monitor weekly and monthly performances and keep yourself updated on the latest SEO writing trends.
Would it be helpful to receive daily SEO audit reports to track your performance? These people can help. https://www.myblogwriting.com.au/ is here to help with SEO audit reports, keyword research and SEO-optimised blog writing.